A lot of smaller businesses struggle to understand the point of SEO for their company. And even the ones that do cannot always make head nor tail of how to do it.
If you are in any doubt of the importance of SEO marketing, read on. If you need any help with any aspect of it, then this is what we are here to do.
SEO OFFERS A BETTER ROI THAN ANY OTHER TYPE
You might be surprised to learn that mobile is becoming the fastest growing medium for users to access the internet from.
Nearly half of all searches on a smart phone are conducted from a search engine. Google has the lion’s share of the search engines.
So, landing in the first page of a Google search is therefore essential for any business.
Even if your marketing department is skeptical about the cost of SEO, it offers a better ROI dollar per dollar than more ‘traditional’ advertising does.
MOBILE INTERNET AND SEO
Today, 87% internet users have a smart phone
And as we have just mentioned, more people are using their smart phone in order to look for a business or service.
This is doubly relevant to any local business, wishing to promote their physical presence on the high street.
No longer are customers only buying online, but they are looking for information about what is on their local high street.
This makes it even more important to be found by your customers and fast, via their mobile device.
In order to get the attention of Google, you need to publish fresh and regular content. You also need to ensure that your site works properly from a mobile device.
THE ROLE OF VIDEO
By 2019 80% of traffic in the world will be video.
One way you can improve your chances of Google and the other search engines of ranking your site higher, is by having a video on your home page.
Video is fast becoming the most popular way of consumers to engage with the internet – whether that is for shopping, entertainment or leisure.
You cannot afford to be without a quality video on your landing page.
Being found by a search engine helps boost your brand’s credibility in the eyes of your customers.
Even if you have promoted yourself in other ways, it still helps establish you fully as a serious brand in the public’s eye.